Director-level help, when you need it

I help business owners make things happen.

Hi, I'm Mike. I co-founded and built Equipt Ltd into a multi-million dollar business, and these days I help other business owners do the same with theirs: grow the sales, get on top of the numbers, and put AI to work. I roll up my sleeves alongside you and your team to get things done, on short-burst projects or longer-term engagements. I love working with good people to make awesome things happen.

Michael White

What I do

Four ways I help you grow.

No fluff, no 40-page strategy decks. I get in and do the work with you.

01

Business process & AI implementation

Cut the busywork. I build better processes and put practical AI to work in your business, so your team spends time on what actually pays.

02

Sales & reporting

Build a sales engine that runs without you in every deal: pipeline, CRM, forecasting and incentives. Plus the management reporting to finally know your numbers.

03

Finance & capital

Financial models, cashflow forecasting and reporting. I work alongside your accountants to help you execute on your financial goals and, if required, help you raise debt or equity financing.

04

Hiring talent & developing people

Find, hire and keep good people. I've recruited and coached teams into award winners, and I'll help you build one that performs.

Track record

I've done it myself.

I'm not a consultant who's only read about business. I built one, through the good years and the hard calls.

$7m
Annual revenue built from zero
$2m+
Equity raised
$10m+
Debt funding raised
400+
Accounts run
2024
HIANZ Emerging Business of the Year

Trusted to deliver for some of the best contractors in New Zealand

Fulton HoganDownerHEBMcConnell DowellPipeline & CivilMarch Cato

How it works

Like having a business partner. But only when you need one.

01

Free intro call

We talk through where your business is stuck and whether I'm the right person to help. No pitch, no pressure.

02

Set the plan

We agree the focus and how we work: an ongoing monthly rhythm, or a one-off project. No lock-in.

03

I do the work

I get in alongside you and your team and we make it happen. Not a report that sits in a drawer.

About

From the tools to the boardroom.

I started out as a civil and geotechnical engineer at Beca, then co-founded Equipt Ltd and built it into a challenger brand working with the best names in NZ construction. I've raised capital, run a 400-account sales operation, recruited and coached award-winning people, and made the hard calls through COVID to protect the business and the team.

I build relationships on trust and look for the win-win. I'm Auckland-based, BE (Hons) in Civil Engineering, and I currently chair the Auckland SME Business Sub-Committee at the Civil Contractors Association.

If you want someone in the trenches with you, not just handing you a report, let's talk.

Let's make something happen.

Tell me what you're working on and where you're stuck. The first call's on me.